In the beginning, over 20 years ago, aventae was called ajftaxation. Perfectly suited to owner, Amanda Fisher and the roots of the business at that time with her tax consultancy work and lecturing to many accountancy and tax professionals across the country.
Fast forward to more recent years and the business has evolved and flourished with the inclusion of Emma as a strength to the compliance and accountancy side of the firm. Other team members are now with us and have enabled the expansion and growth of our fabulous accountancy firm.
Amanda is still integral to the firm and drives the proactivity of tax planning and growth for our own business and for those who we collaborate with.
ajftaxation is in our DNA, aventae is our growth
The essence of aventae
Aventae is more than a name - it’s a statement of who we are and where we’re going.
Inspired by the timeless spirit of exploration and evolution, our name embodies the essence of our brand.
The meaning behind our name: aventae – where did it come from?
Inspired by Latin and European languages, the name aventae carries the spirit of progress, vision, innovation, and emergence.
The name draws powerful elements such as these:
- ‘Avēnter’ in Latin translates to eagerly and earnestly
- avenir is French for ‘future’
- advenire is Latin for ‘to arrive’
- ‘Avent’ evokes words like adventure, event and avenue, that speak to progress, discovery and direction
- The suffix ‘ae’ is a Latin plural and represents community and shared experience.
aventae = forward, together
A name that mirrors our purpose
In everything we do, aventae represents:
- We encourage innovation, never settling for the status quo
- We look ahead with vision and clarity
- We embrace the power of emergence - of ideas becoming reality
- And above all, we believe that progress is best when it’s shared.
Whether you’re already part of our tribe, or joining us as a partner, client, or collaborator, welcome to aventae.
Why it matters
Names are powerful.
They carry energy.
They speak before you do.
There are many examples of well-known businesses where their names carry real significance.
A well-known coffee establishment is named after the first mate in Moby-Dick, to evoke the romance of the sea and coffee’s sea-faring heritage.
A hugely admired sports brand is named from the Greek goddess of victory and perfectly aligned with athletic performance.
The founder of the world-wide home furniture provider created an acronym from his name, his home and surroundings and so the name is rooted in personal origin.
A name of an incredibly vast retail distributor was chosen for both alphabetical advantage and connection to the world’s largest river, emphasising scale and variety.
What ‘aventae’ means to us
For us, aventae is the essence that keeps us aligned with our mission: to move forward, together - towards better solutions, greater clarity and vision, and a brighter future for growth.
We’re excited to build that future with you.
